HAVEN.
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WORKOUT ANYTIME 24/7
Franchise Development Partner

Your franchisees grow faster
when their capital stays in the gym.

Workout Anytime grows when franchisees open more clubs. The bottleneck is almost never the operator — it's the real estate. Haven takes the dirt, the build, and the capital off their plate so they can do what they're great at: run the business.

The capital argument

A franchisee's dollar is worth more inside the business.

Every dollar a franchisee sinks into buying or building real estate is a dollar not building membership, staff, equipment, and the next location. Here's the same expansion dollar, two ways.

Capital tied up in dirt

Franchisee owns the real estate

~$4.3M
locked into land + building + buildout per club
  • Down payment + carry drains expansion capital
  • Personal balance sheet maxed after 1–2 units
  • SBA ceiling hit fast on large-format clubs
  • 12–18 months hunting sites alone
  • Growth stalls at unit two
Capital working in the business

Haven owns the real estate

$0
franchisee capital tied up in dirt
  • Cash stays in memberships, staff, equipment
  • Balance sheet free to fund the next club
  • No SBA ceiling on the real estate
  • Haven hunts + qualifies sites for them
  • Franchisee keeps opening units

When the real estate isn't the franchisee's problem, the only question left is how fast they can open.

What your franchisees get

Three things that move your unit count.

Headline · Capital efficiency

Cash stays in the business

Haven funds and owns the real estate. The franchisee's capital compounds where it earns the highest return — inside the club — instead of sitting in a building.

Benefit 02

Open faster

We run site search, due diligence, and construction in parallel with your franchise onboarding — not after it. Months off every opening.

Benefit 03

De-risked sites

Our engine filters off-box locations before a franchisee ever signs a lease or wastes a trip. They only see sites that fit the WOA model.

How we plug into your system

Haven becomes your franchise real estate department.

One repeatable path, run for every franchisee in your footprint. You stay focused on growing the brand.

1

Define the box once

We lock the Workout Anytime site model — prototype size, trade-area, co-tenancy, the things that make a club succeed — into a repeatable standard for the whole system.

Owner · Haven + WOA development
2

Scan every market in the footprint

Our site-intelligence engine scores markets across your 10-state Southeast footprint against that box — automatically, continuously, parcel by parcel.

Owner · Haven engine
3

Qualify before the franchisee spends a dollar

Off-box sites are filtered out early. Franchisees only ever evaluate locations that fit the model — no wasted trips, no bad leases.

Owner · Haven
4

Deliver site + deal, ready to go

We bring a real parcel, the build budget, and the rent — packaged. The franchisee sees a clear path to open, not a real estate project to manage.

Owner · Haven
5

We build it. They open it.

Haven owns the dirt, manages construction, and carries the capital. The franchisee walks into a finished club and starts selling memberships.

Owner · Haven · franchisee operates
Proof · your footprint, systematized

Your Southeast markets, ranked for expansion.

A sample of how the engine prioritizes WOA growth markets. In production this runs on live parcel data across all 10 states.

1
Murfreesboro TN
Strong rooftops · anchored retail · room under competitor density
Priority
2
Lexington KY
High daytime density · income fit · multiple viable trade areas
Priority
3
Huntsville AL
Growth rooftops · strong incomes · anchored corridors
Priority
4
Clarksville TN
Solid co-tenancy · open competitor radius
Build list
5
Greenville SC
Dense, but tighter competitor spacing to manage
Build list
6
Savannah GA
Good traffic · watch competitor proximity
Build list
See the underwriting behind the ranking

For the real-estate side of the room — the model behind each market score. Operators never have to see this; it's how Haven makes sure every site clears before it's offered.

Club size
12.4–14k SF
TN deals in hand
All-in project
~$4.3M
acquisition + buildout, Ooltewah
Rent coverage floor
1.75x
FCCR, fitness band
Trade-area pop
40k+
3-mile ring
Median HHI
$65k+
value-membership fit
Competitor radius
3 mi
cannibalization guard

Reference point: the Ooltewah club underwrites at ~1.96x coverage — comfortably above the fitness floor — which is why it ranks as a model site.

Make Haven your franchise development partner.

Your franchisees keep their capital in the business. You get a real estate engine that opens clubs faster, across the whole footprint. We grow when you grow.

700+
Transactions
$8B+
Volume
100%
Project Funding
Nationwide
Any U.S. Market